The City of Kenora is being recognized for its Holiday Trail marketing campaign.
It has received an award from the not-for-profit Developers Association of Canada.
The city launched the Holiday Trail in collaboration with Wake Marketing, Harbourtown BIZ, and the Chamber of Commerce, to get people to shop at local stores during the festive season, according to a news release.
Customers could buy a Holiday Trail brochure of vouchers for $30 at participating shops. Then customers can redeem the vouchers for a gift item worth between $10 and $20.
When a voucher was redeemed, the retailer would get $5 reimbursed to them.
“This is a great opportunity to showcase a special item and attract new customers to the store,” the non-profit wrote in the release.
The group says nearly 650 vouchers were redeemed for the 2024 campaign.
“The success of this initiative comes from our business community, who are prepared to support a program like this, and from our local residents who support shopping local,” wrote Stace Gander, Director of Economic Development and Tourism for Kenora, in the news release.
